Using the Gamification User Types in the Real World

One of the main questions I get about my User Types, is how do you actually make use of them?

What I have provided is a simple framework to look at basic motivations of users who are using your system. However, if it was just an analytical tool, it would not be all that much use really! The main reason I developed the user types was to help you in the planning and design phase – not just with analytics and improvements!

There are two main ways to go about using the user types in the early phases of your design.

Survey the populous

The first and the one that most people want to ask me about, is a survey of potential users.  I built a basic one that can define your user type and how influenced you may be towards rewards.  You could get a representative sample to send you their type results and then start to build a system that caters for the most prominent types.

Whilst this is a reasonable thing to do, it does have a couple of drawbacks. It assumes the test is right – which I would like to think it is, but it is still an assumption. It also requires people to answer honestly, something that we all want to do, but at times we don’t realise we are not being honest on these things. We give the answers we either want to see or hope that others want to see.

The final and actually most important drawback is the nature of people themselves. You see, the test can give you the type for a potential user at that moment in time – before they have started using the system and out of context. One of the things that Richard Bartle found when he was looking at Player Types was that over time the type would change. So they might start off a Killer but after months of play they would develop into a socialiser. This is because as people master or get bored of certain types of playing, they evolve.

So the user type you are when you first start using a system, may not stay the same. So surveying and building your system based on initial types may actually be counter-productive.

This is the approach if you are looking for a short term campaign, you just need to work out what your potential users want over the immediate term.

Build it for the people you want

So, the alternative is to come at it from another direction. Define the problem your gamification is trying to solve. Next work out what kind of user types are most likely to be able to help solve it – and build the system to encourage and support them.

For instance, if you are looking for innovation in your company and you want to get people to submit new ideas, what types of people are most likely to give up time to do this? Well, initially it would make sense that Philanthropists would be up for the challenge. Their “joy” comes from helping others and adding to the greater meaning of things. This being the case, you need to create an environment that allows them to give their ideas, but also to advise others and support them with their ideas. You may also want to consider Free Spirits. They are creative and could be the ones who have explored areas where there can be innovation the most.  So you would create a system that encourages and supports their involvement. You give them tools to think creatively and develop their ideas.

Using the Gamification User Types in the Real World gamification

That is not to say you ignore the other types. You can create social networking opportunities for socialisers or add voting systems with points and badges for the players, but they are not the ones who will be helping you directly solve your problem – the need for innovation. Also, remember that different motivations appeal to people in varying degrees and combinations. Whilst they may be a socialiser, they can still have traits that a philanthropist may have.

This approach will help you build a system that solves your problem. Yes users may evolve their type during usage, but the system will still encourage others to come along and use it. Also, designed well, you can keep the evolved users on board in other capacities. The point is, solve the problem!

 

 

Using the Gamification User Types in the Real World gamification

A gamification thought leader and evangelist, I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

I’m doing a little bit of research on “Fun”, which I will share with you all in due course. Would you be able to help by doing a short survey? http://www.gamified.co.uk/fun-survey/

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  • yudashkai

    This is a good post. I’m surprised there are no other comments. The graph looks good! I still feel that the “logo” in the center seems a bit out of place and could use a “graphical upgrade” though ;-)

    • http://www.marczewski.me.uk/ Andrzej Marczewski

      Ah, fuzzy has been with me many many many years. It is an emotional rather than a logical relationship! I only put him on the chart for fun :-)

      • yudashkai

        Haha, yes, I remember this. My point is that character can stay, just with a graphical upgrade. Even Mario has had many facelifts with higher resolutions after his NES days ;-)

        • http://www.marczewski.me.uk/ Andrzej Marczewski

          I have seen a few upgrades, and I am not keen on them so far. Show me one I like, and I will use it ;)

          • yudashkai

            haha, upgrades have to come from YOU! (unless the original didn’t come from you). Either draw something better, or use like $40-$200 to get someone to upgrade the concept of “bird on a dice” ;-)

          • yudashkai

            Maybe the bird’s grown to an eagle now :D

          • http://www.marczewski.me.uk/ Andrzej Marczewski

            hehe. I drew it years ago, no interest in upgrading – more important things to worry about lol.

          • yudashkai

            Just a personal branding thing, which you wrote about. If many were to put your player type model in their books in the future, you want to think about how it’s displayed ;-D As you know…I’ve been working on investing in my personal brand, hehehe

          • http://www.marczewski.me.uk/ Andrzej Marczewski

            This is in no way the definitive image. THat is on the User types page – it does not include the bird. Anyway,I like it and have no issue with his look. If people want to use it to represent me, meh. Not done me any harm so far!

          • yudashkai

            Haha – no worries! Just providing feedback where ever I can (since some things people don’t bother bringing up). Maybe every once in a while I’ll hit on something that is constructive and would be helpful for you! ;-D

          • http://www.marczewski.me.uk/ Andrzej Marczewski

            sorry. As I make nothing from gamification, 2014 is a year that may see me invest less time in the cause. Not my blog so much, but I can’t afford to pay for a new logo and I don’t have the time to do that sort of thing and earn money or write! Always happy for you to comment though YuKai – At least I know you are honest :)

          • yudashkai

            Haha, maybe 2014 that will all change! Maybe soon Gamification can actually help you pay some bills ;-)

            No need to say sorry about anything!

    • http://www.marczewski.me.uk/ Andrzej Marczewski

      So. 4 types, 6 types or 9 types for you?

      • yudashkai

        Haha, you mean which one am I most likely to use in my own work?

        • http://www.marczewski.me.uk/ Andrzej Marczewski

          More what you find more usable :)

          • yudashkai

            Haha, this is tough. I have been procrastinating this decision because I feel like I don’t understand enough about them at this point (and new ones seem to keep coming out!). I think I’m waiting for the dust to settle…like once I see you consistently mention one system, and then I’ll just be using that ;-P I’ll think about putting more thought though!

          • http://www.marczewski.me.uk/ Andrzej Marczewski

            This is going to be the final version I feel. It allows a lot of flexibility whilst giving a nice framework for people. This may help you though…

    • Achint Nigam

      yu’dash’kai… :P

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  • Achint Nigam

    if you can add a print button.. it will be awesome..

    • http://www.marczewski.me.uk/ Andrzej Marczewski

      Done :)

      • Achint Nigam

        thanks.. appreciated..

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