Gamified UK News
Posts By: Andrzej Marczewski
Gamasutra: Martin Annander’s Blog – Future Game Story

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. INTRODUCTION For years, I’ve told friends and colleagues that game stories suck. A perspective that most can relate to, but only as an intellectual […]

Why Oculus Rift and the latest attempts at virtual reality are bound to fail

Despite the soaring plaudits from professional technophiles, despite the growing support from the video game industry, the latest run at mainstreaming wearable virtual reality is doomed to be a commercial failure. Yes, the Oculus Rift has reignited an interest in virtual reality goggles not seen in decades. And yes, the company behind the technology was […]

Those Coke cans with names on them increased sales for the first time in a decade

It turns out all it takes to reverse a decade-long sales decline is to slap names onto soda bottles. Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales […]

Those Coke cans with names on them increased sales for the first time in a decade

It turns out all it takes to reverse a decade-long sales decline is to slap names onto soda bottles. Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales […]

How not to handle a crisis, courtesy of the NFL’s Roger Goodell -

This column is part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at @Globe_Careers. Find all Leadership Lab stories at tgam.ca/leadershiplab As a long-time NFL fan, I have been disheartened by the recent spate of domestic abuse cases that have arisen in […]

S.F. inventor hopes to dress for success with 1-piece suit -

Local developer Jesse Herzog has solved a problem most of us didn’t know we had. It’s kind of a trend with him. Simply put, Herzog has created an alternative to the tired old hoodie-and-jeans look that permeates the lofts and startups of San Francisco techie culture. It is — wait for it — the “suitsy.” […]

Gamification still has big implications: PHD

SPIKES ASIA – For a non-gamer, PHD chief executive Mike Cooper is extremely enthusiastic about play. In his seminar yesterday, he asked the audience to consider the impact that gamification can have, and is already having, on life. He drew on highly successful commercial products like Destiny, Clash of Clans and Call of Duty to […]

The Proof that Gamification Works – e-Learning Feeds -

We know that gamification works to engage learners, improve learning and boost organisational success. We know because we see it happen for our clients day in, day out. We see it the moment learners log on to their gamified Learning Management System for the first time… Suddenly, the world of online learning isn’t boring any […]

Agile Gamification – Scrum Alliance

Introduction Agile is about change. Changing the way we work, the way we build, the way we negotiate. It is about changing the way we change and being prepared for it. Agile gives us many opportunities to improve and challenges to overcome. If you are an agilist, you may be facing some difficulties, including: Adoption […]

UK gov’t to fund future devs, with help from game industry -

Several video game companies in the UK, including Sony Computer Entertainment Europe and Ubisoft Reflections, have come together with the British government to fund the next generation of UK game designers. The Next Gen Skills Academy, which will also fund visual effects and animation up-and-comers alongside game designers, has secured nearly £6.5 million ($10.6 million) […]