This is a segment of the original article. Click the "Read More" link at the bottom of the article to see it in full. I did not write this nor do I claim to. This is all curated content that I have read and found interesting.

“Gamification is every bit at important as social media,” IBM’s Serious Games Manager Phaedra Boinodiris said this morning at Triangle Startup Factory . “I worry about the Trough of Disillusionment because gamification is about more than badges,” Phaedra continued. The fear is gamification is over hyped. Hype creates the illusion of simplicity. When gamifying a business process turns out to be more difficult  the “Trough of Disillusionment” sets in. Reason and understanding gets thrown out in favor of over simplifications and stereotypes such as gamificaiton doesn’t work.

“What books are you reading on gamficaiton,” I asked. “I just wrote one,” Phaedra shared. Phaedra’s Serious Games For Business book sounds like a must read : In the business world, gamification has typically leveraged badges, points and leaderboards in the hopes of engaging people. This falls far short of the potential of what gamification can do for businesses. On one end of the spectrum, businesses can use game design techniques in ways that are not overtly game-like to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive business value. […]